If you are a comic book writer, you’re obviously in the right place, but what about science fiction and fantasy authors? Can you have success as a vendor at Comic Cons? My experience says yes. But purchasing a table and showing up won’t be enough for a successful weekend. Here are a few tips for getting the most out of your Comic Con experience:
- Create an eye-catching display. You’ll have a good-sized table, so be sure to make it appealing. Put out a bowl of candy. Give away bookmarks. Set up a banner behind you.
- Interact with the crowd. I attended Cons before I was ever a vendor at one, so I love the energy and enthusiasm of the crowd, and I’m a fan myself. It was easy to talk to the people who stopped by. But I didn’t just wait for them to stop, I stood behind my table, smiled, and said hello to just about everyone. I complimented costumes and asked people if they were having fun. Be approachable.
- BUT, don’t annoy people with hard sell tactics. I engaged with people as they walked by. I didn’t talk about my book unless someone asked me directly.
- Have a quick, enticing pitch ready when they do ask. My eighteen-year old son was my table buddy at Boston Comic Con last summer. When he heard me stumbling over my book description to the first few interested people, he said, “Mom, that was terrible. You have got to do better.” We practiced and refined for a few minutes until I had a couple of sentences that captured the essence of the story. Think log line but with a more conversational tone.
- Use the opportunity to build your mailing list. Have a clipboard with a sign-up sheet for people to leave their names and email addresses. I send out a weekly, very brief communication to my mailing list called “Monday Musings.” Mailing lists are a powerful tool for an author and Cons are a great place to add names. I find that because I’ve met and spoken to these people, they are less likely to unsubscribe, and often will respond to my mailings with personal notes.
- Be ready to make sales. Have a cash box with change, and make sure your credit card reader is functioning. Keep a supply of extra pens or markers easily accessible for signing your books.
On March 11th & 12th, I’ll be heading to the Big Apple Con in NYC, where in addition to selling books, I’ll be moderating a panel discussion on world building. If you are in the area, stop in and say hello.